Advertisement and Ethics - Take 2

It’s been discussed whether one has an ethical right to use tools similar to AdMuncher to rip out various advertisement from websites. Advertisement itself was also discussed… But recently I found out about a Russian company that does context based web advertisement. The company is called RORER and it would not stand out in the field, if it was not for a special additional “context filter”. The filter “for ethical reasons” blocks all advertisement on webpages with “negative information” (i.e. news stories about terrorist activities, car wrecks etc.).

So while we argue whether it is ok for websites to sink us with advertisement and for us to try to fight it and get some clean air, some advertisement companies decide to act ethical themselves… This gives me great hope!

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